Breandan MAC FERRAN Detailed Professional Experience 

Belkin - VP Sales Europe, Middle East & Africa (EMEA) (May – September 2006)
Manufacturer of peripherals and connectivity devices for computer users

  • Established a solid weekly business reporting and forecasting process
  • Created program for a more pro-active customer and sales-driven account and pan-EMEA account management sales focus
  • Initiated sales approach for Russia and Eastern European countries 

Navman - VP Sales and Marketing EMEA - (2 years: 2004 -2006)
Manufacturer of GPS for transportable in-car navigation
  • Tripled annual sales from Euros 53m to Euros 161.7m. 
  • Transformed a sales-in distributor-focused company into a strong sales and marketing unit  
  • Fostered a demand-generating, sales-out driven, end-user and retail-focused approach

Logitech – Sales Director EMEA - (14 years: 1990 - 2004)
World leading computer input device manufacturer - computer mice, joysticks, gamepads, steering wheels, webcams and digital cameras
  • Grew sales in EMEA from Euros 20m to Euros 600m
Retail Division:
  • Set up the retail sales organizations in EMEA 
  • Guaranteed that Logitech products flew off the shelves 
  • Advocated efficient sales-in and fast sales-out 
  • Hired and coached teams in each country 
  • Direct responsibility for all pan-European Large Accounts  
  • Negotiated at the highest level in the European PC market
  • Introduced new technologies into specialist markets 
  • Pioneered a structured sales approach to corporates
OEM Division:
  • Created a network of OEM distributors across Europe 
  • Provided leverage off the Logitech brand

Digital (DEC) - European Channel Marketing Manager (9 years: 1981 – 1990)
World leading manufacturer of networked minicomputers
  • Created and implemented an enhanced reseller channel strategy to address the needs of the growing small and medium enterprises (SME) 
  • Managed the external and internal marketing communications mix 
  • Expanded Digital's market reach in indirect channels (OEM’s) 
  • Nominated as one of the first large end-user account managers 
  • Shared my sales experience with over 800 new hire sales representatives